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In fact, Ford was delighted. A little known magazine called
Service Life (Volume 8, Number 2 - March/April 1976), which was produced by the Dealer Publications Public Relations
Staff for Ford Parts and Service Division, carried an article by Bill Carroll titled "Torino Steals the Show."
In the article, he describes how the Torino came into existence.
"George Grenier, transportation chief for Spelling-Goldberg
Productions, said the idea for the Torino's design actually was 'a synthesis of many ideas of production executives.'
He elaborated: 'Last summer, Aaron Spelling came to me and said: "George, we need a specialty car for a new
series. Do something to one of our cars to make it stand out."
"'We use cars from Ford Motor Company's Studio-TV Car
Loan Program,' Grenier continued. 'I checked the entire Ford line and spotted a stock Gran Torino that had possibilities.
We painted it tomato red, added a wild white stripe and a star was born.
"'Of course, we had to make some modifications to the
vehicle for the purpose of stunts performed on the show. The car has mags, oversized tires, air shocks and hijackers
on the rear end to cause a sever rake.
"'With a 400 CID engine, it can really accelerate, which
is necessary for the many chase scenes.'"
George Grenier then went on to say that two identical Torinos
were used. One car had a camera mounted on the roof so viewers could see what "Starsky & Hutch" saw.
The other car was for exterior shots.
As the show gained popularity, Ford dealers saw their opportunities.
As Bill Carroll reported, "Some Ford dealers had a few Torinos painted red and white, advertised the fact
that a 'Starsky and Hutch-type car' would be at the dealership and drew throngs of youngsters."
Then Ford Motor Company got into the act and "ordered
a limited production of a similar car - 1,000 units - to be produced at the Chicago Assembly Plant. The car, available
for dealer orders, has very similar paint treatment style."
Read Ford's Press Release about the 1,000 S&H Units
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